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"Rep The Squad" Raised $1 Million From Athletes And Expand To NBA Apparel

"Rep The Squad" Raised $1 Million From Athletes And Expand To NBA Apparel

Rep the Squad which launched its sports jersey rental service three months ago, today added NBA jerseys to its collection.

NBA jerseys from Golden State Warriors, Detroit Pistons, and Denver Nuggets players will soon be available on the platform, the company announced Wednesday.

Rep my squad today announced an additional $1 million from investors, including new backers like Brand Foundry Ventures, along with former NFL cornerback Marcus Trufant and wide receiver Lance Moore.

The 12-person company raised $1.5 million in August from Madrona Venture Group, Maveron, Aspect Ventures, and Curious Capital, along with Seattle Seahawks wide receiver Doug Baldwin.

Rep the Squad CEO Brian Watkins told GeekWire that the company has more than 500 customers. Seattle and Detroit are the top markets.

One trend we are seeing is the uptick in jersey rentals for players who have recently been injured,” added Watkins, a long-time Seattle entrepreneur with leadership experience at places like Nordstrom, Ritani, Blue Nile, and Wetpaint. “I think it shows incredible fanhood for those who want to give a shout out to players who have recently been injured.”

Rep the Squad charges customers $19.95 per month to receive selected jerseys in the mail, one at a time and When you’re done wearing one, you can return it and receive a different jersey as long as you maintain your subscription.

The startup, a spinout of Madrona Venture Labs.

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