Pinterest Update Lens With Fashion Search And Visual QR Codes
Pinterest will begin to roll out a new series of features today, including Lens Your Look, which allows you to add a photo to any text query. With this feature, you can pair a photo of a favorite jacket with the search term “autumn fashion” to come up with new outfit ideas, to locate pins with similar outfits.
Also new to Pinterest are QR codes called pincodes. Pincodes can be scanned by opening the camera with the Pinterest app. Scanning a code can enable sharing of a website link, a conversational bot, a Pinterest board with holiday shopping ideas, and other online content.
Pinners can start scanning Pincodes today with their camera in the Pinterest app, and users with business accounts can create pincodes.
Also new today, Pinterest will bring more than five million new shoppable pins from thousands of brands to Shop the Look, a service that launched in February that gives a user the ability to shop for, say, shoes or a dress within pins or visual search results.
Most retailers, most of their customers are in the real world; they’re in your stores, they’re reading your magazines, so we think about pincodes as a way to just help brands connect the customers that they’ve already got with the content that they’re already making and just give a better customer experience. And as businesses move to be more and more dependent on online, it’s going to be really important to have these easy jumping points you can go from an offline experience and connect to the online experience,” Harris said.
Images are the main way we communicate with our pinners, and it’s also sort of the main way pinners communicate with us. Whether you’re shopping or paying or scrolling for something, all that info is teaching us the kinds of things you’re interested in, and we’re using that to help you find stuff that you really love.
Shop the Look is curated by more than 14,000 fashion influencers.
As part of the ShopStyle partnership, in the coming months, Pinterest will introduce an API to deliver analytics to influencers, like clickthrough rate for their recommendations and number of sales.
Bloggers or content creators that use ShopStyle receive affiliate revenue based on the sales of Shop the Look products.